Been a part of Optima Advertising since its inception in March 2008,
and have done a great deal of advertising - both traditional and digital.
Here are some of them.
Ad Club Madras' Tamizh Awards 2010
Ad Club decided to invite English entries too to participate in Tamizh Awards.
Hence the headline in Tanglish reads: "Now, English entries too could steal the show!"
Art: Balakrishnan
ITC Packaging & Printing Division
Decided to show what clients promise... the sun and the moon
Art: Raju Patil
The usual chest beating... with some visual relief!
Art: Balakrishnan
It's all about packaging, isn't it?
Art: Raju Patil
Touch, feel, flip, open, admire... ads that let tobacco marketers
get a tactile experience of ITC's packaging & printing prowess
get a tactile experience of ITC's packaging & printing prowess
Art: Balakrishnan
Ascott Group
International Serviced Residences
The corporate campaign that launched the group in India
Art: Balakrishnan; 2011
And the brand campaign that launched
Somerset Greenways Chennai
The alternative corporate campaign for the group
Art: Balakrishnan; 2011
Art: Balakrishnan; 2011
And the brand campaign that launched
Somerset Greenways Chennai
The work that won Optima the account...
Art: Raju Patil; 2008 (Yes, the account became active 3 years later)
And the pop-up magazine campaign the client loved
(and reserved for later - "need a bigger budget, you see...")
Art: Balakrishnan; 2008
Pops open to...
Pops open to...
Pops open to...
Pops open to...
Pops open to...
(and reserved for later - "need a bigger budget, you see...")
Art: Balakrishnan; 2008
Pops open to...
Art: Balakrishnan; 2011
Brand Campaign for Ascott - The Residence
- top of the line serviced residence units
Art: Raju Patil; 2010
- top of the line serviced residence units
Art: Raju Patil; 2010
Brand Campaign for Citadines Apart' Hotel
that caters to the young corporates
rVita
- a holistic natural healing centre
Art: Balakrishnan; 2010
Art: Balakrishnan; 2010
Ailment specific campaign for rVita
ITC Vivel Soaps
Vivel Young Glow Relaunch Campaign - 2009
Art: Raju Patil
Art: Raju Patil
To communicate the new positioning line - a radiant change,
the dummy front page of a popular Tamil daily - Dinakaran was made
to look dull with a teaser line: "Everything that looks dull..."
While the real front page in bright white glazed newsprint
carried the ad claiming: "...will now turn radiant!"
carried the ad claiming: "...will now turn radiant!"
Fruitful Ambient
Mirror, mirror on the shelf...
(PS: Dhool in Tamil means Great!)
- the new positioning line (Palichunnu Oru Maatram)
who strive to bring about "radiant changes"
Ads telling the ingredient story
for all 3 variants of Vivel
And the ingredient advertorial
Indian Values Posters
Art: Raju Patil; 2010
Posters
Admission brochure cover for
Post Graduate Global Executive Program in Management
Post Graduate Global Executive Program in Management
Great Lakes Energy Management Program
